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| chaz desimone graphic design |
about the designer
Passionate about design and relentless in pursuing excellence and refining detail, Chaz DeSimone does not subscribe to the statement "perfection does not exist." It does, and he proves it.
Scribbling "logos" since he was a child and adding serifs to letters since he could hold a crayon* Chaz has been a progressive thinker and creator in many areas of advertising and graphic design. He specializes in his very first loves: lettering, typography, layout, and above all, brand identity. That last category, of course, takes in all the elements of the first three.
Within the scope of brand identity (also called corporate identity or visual branding), Chaz creates the nucleus which is the logo, customizes the fonts for the identity program, and assembles palettes of color and visual elements to visually support the brand in every aspect: stationery, signage, collateral, and beyond...way beyond. Chaz stops at nothing to project the image that will serve his client.
Chaz also designs book covers, book interiors, posters, collateral, and packaging. On the personal side, he paints vibrant abstracts, creates custom greeting cards, and practically lives at Disneyland.
*His favorite Crayola has always been blue-green, even though he can't draw much more than a stick figure.APPRECIATE DESIGN ESPECIALLY GOD'S DESIGN brochure poster postcard banner website color font pantone printing annual report expert publication paperback jacket pages serif folder modern contemporary professional los angeles
Do you believe in perfection?
No?
Do you (like most people) say perfection does not exist? Pursuing it is a waste of time? Then I suggest you leave right now, as this site will hold no credibility for you, especially in the appreciation of what makes good design good. You could find some online "designer" to hack up an amateur logo for $99 and order your 250 flimsy business cards absolutely free (plus a whopping shipping and handling fee of course). And grab an artist from craigslist to throw together the cover for your next bestseller. Good luck.
If you are one of the blessed few, however, who argues till blue in the face (Pantone 279 will do) that perfection is an ideal that is real and attainable, that it serves a worthy (though sometimes lofty) purpose, that it is absolutely worth pursuing...all because it is incredibly rare and extremely valuable and achieving it is a spine-tingling, exhilarating experience...
Welcome to my studio, my philosophy, my passion for superb design.
Whether a solitary logo, an extensive identity system, a book cover, fine typography, hand lettering (the real authentic stuff with a brush and pen before computers), a brochure, or even just a simple business card—whatever you present, it's got to be good. Extremely good. Actually, in my opinion, absolutely perfect.
Thanks for joining me in appreciating and believing in perfection.
I look forward to hearing from you.
Chaz DeSimone
Graphic Designer
Los Angeles
310 902-3913
chaz@chazdesimone.com